North Londoner Desiree Heslop had been a session singer for many years, providing support and backing vocals for numerous artists and groups. Until eventually the diminutive chanteuse entered the studios of PWL and met producers Stock Aitken & Waterman. While there with her brother Donovan, she recorded a series of tracks that were co-written with the eponymous trio. At the time, they were having early success producing and scoring songs for The Three Degrees, and Hazel Dean’s Searching. Heslop then underwent a change of name, as her own wasn’t considered commercially viable. Complete with her new persona as Princess, she hit the ground running as her debut single Say I’m Your Number One proved to be so popular It went straight to the top 10 of the UK national charts in August 1985, and sold 1,000,000 copies worldwide. At the time, it often was compared to another single released earlier in the year. After The Love Has Gone, I’ll Keep On Loving You, and Tell Me Tomorrow which featured in the movie Knights and Emeralds, proved that she was by no means a one hit wonder. Her self titled LP was inevitable afterward, and it's high sales earned her a gold disc. Unfortunately she later left PWL after creative differences, and signed with Polydor.

The album All For Love released in 1987, failed to replicate the success of her first, even with the promising single Red Hot!. Princess eventually relocated to America, where she continues to write and record. In 2005, she began studio chores for her album The Temple of Love.